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CHLOÉ

 
chloe edt

Chloe Eau De Toilette

 
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Chloe Fleur De Parfum

 
chloe edt

Chloe Love Story Eau De Toilette

 
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Chloe Love Story Eau De Parfum

 
Chloe Eau de Parfum

Chloé Eau de Parfum

 

Chloé L'Eau de Chloé

 

Chloé Love, Chloé

Chloé Fragrances and Perfumes

Effortlessly chic and feminine, we are all familiar with Chloé for its iconic style and beautiful fragrances. Originally founded in 1952 by Gaby Aghion, Chloé's ethos is to make luxury ready-to-wear for stylish women the world over.

Described as an intellectual Egyptian who lived in Paris, Gaby Aghion and her business partner Jacques Lenoir branded the business with inspiration from the mythological goddess, Chloé. Luxurious and romantic their debut collection was presented in Paris at the Café de Flore. Chloé’s signature fashion line boasted ease with a slight edge of bohemian.

Mastering an iconic fashion brand and launching a catalogue of luxurious fragrances, Chloé’s eponymous and successful image caught the eye of Karl Lagerfeld in 1975. After becoming Chloé’s head designer, along with launching their first fragrance, Chloé.

In 1997 Miss McCartney joined as Creative Director where she infused her signature tailoring with a contemporary twist. With her classic styles, Miss McCartney secured Chloé as the first name in fashion. Her design partner Phoebe Philo, joined as her head designer shoes in April 2001, adding a street edge to the fashion label including new additions such as swimwear and casual line or younger line, See by Chloé.

A name recognised across the globe, the designer house is owned by luxury brands holding company Richemont Group, Chloé has been worn by many celebrities, including Madonna, Cameron Diaz and January Jones.

The Chloé fragrance collection is playful and sophisticated as its fashion styles. Boasting a wardrobe of feminine scents with a luxurious and vintage edge, the first fragrance was released in 1975. The debut fragrance exerted a rich and floral scent, bragging feminine confidence in a unique aroma. Young, fresh and romantic, the Chloe fragrance was one that oozed a classic scent, a perfume that will always be in style. Robertet perfumers Michel Almairac and Amandine Marie distilled Chloé‘s free-spirited fragrance with a combination of floral powdery notes, magnolia, peony, rose, lily of the valley, springtime freesia and a touch of lychee, underpinned by warm amber and elegant cedarwood. Designed with a beautifully pleated glass design, the perfume bottle took inspiration from the intricate detail of the sleeve of a Chloé blouse.

After the release of their first fragrance, Chloé’s perfume portfolio has included multiple luxurious and sweet-smelling aromas. From the playful and seductive signature Chloé fragrance, to the light and sensual Love, Chloé scent, each Chloé fragrance represents the chic femininity of the Chloé woman.

The signature scent encapsulates the creativity, confidence and the uniqueness of the brand. With an individual style and flair of the Chloé woman, the fresh and feminine fragrance oozes a free spirit and the chic power of women. Using a playful twist with the bottle design in the same way as their fashion styles, the takes on the classic rose and ingeniously translates it into a vibrant perfume. With a translucent and warm tone, the seductive fragrance breathes a delicate aura of fresh and subtle notes.

Launched in 2010, Love by Chloé is a celebration of radiant, freedom, spontaneous and femininity. Indulged with a contagious scent, the perfume is inspired by the beauty ritual. Combining the luminous and sensual fragrance of orange blossom with stephanotis jasmine. Referred to as the flower of happiness, this sensual, clean and floral fragrance boasts personality and prosperity.


Released in February 2012, L'Eau de Chloé Eau de Toilette combines a beautiful and refreshing blend of distilled rose water. Light, dewy and floral, this fragrance is a wonderful everyday scent.

A light and refreshing version of the signature fragrance Chloé, L'Eau de Chloé Eau de Toilette is perfect for a Spring/Summer scent. Immersed with crisp and citrusy chypre-floral, Created by Michel Almairac, this sparkling fragrance is similar to the citrus accords of a refreshing glass of lemonade. Indulged with notes of rose petals and natural distilled rose water, the perfume reflects a light and dewy personality. Embodied in a distinctive bottle shape, the light green liquid steps away from the classic and elegant perfume colours that are reflected in the Chloé collection. The silver stopped with a bright green bow embarks a new personality of the Chloé woman, diverting away from their sophisticated and signature styles.

The See by Chloé collection enters a new trendy and urban venture in comparison to Chloé’s classic styles. Marking the beginning of a whole new collection of fragrances, See by Chloé is an elegant and energetic floral perfume that was created by perfumer Michel Almairac.

The composition opens with fresh notes of bergamot, apple blossom and leads to floral heart of jasmine and ylang-ylang. Indulged with a soft vanilla and musky base with additional sandalwood accords, this unique blend of ingredients stems away from the classic Chloé fragrances. Embracing a birdcage design, the perfume bottle reflects a new style for Chloé as the fashion house venture into their new and more modern collection, See by Chloe.

Delivering modern energy submerged with a classic and signature twist, Chloé is universally recognised. With a selection of luxurious fragrances, the Chloé perfume selection has expanded over the years. Embracing the true essence of the modern day woman, the bespoke and elegant bottle design oozes the sensual glamour that the perfume portrays. With over 60 years in the fashion industry, Chloé still remains a timeless favourite.


Birdsfoot Lane Pharmacy
255 Birdsfoot Lane, Luton, Bedfordshire, LU3 2HX
Superintendent Pharmacist : Mr Rupesh Shah
GPhC Pharmacist Reg No. : 2048914
GPhC Premises Reg No. : 1028845
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